There’s a moment when a woman puts something on and knows — this is mine.
Not because it’s trending. Not because someone told her it looks good.
But because it feels like it's hers.

That’s the woman I design for.

When I started AIA SWIMWEAR in Bali, I wasn’t interested in chasing trends or building just another beachwear label. I wanted to create pieces that women actually want to wear — pieces that fit well, hold their shape, feel good against the skin and are long lasting. Swimwear that reflects quality, intention, and taste.

Everything we make is handcrafted here in Bali — not mass-produced, not overdone. We work with trusted local artisans, select high-end fabrics that last, and focus from fit to last detail. To me, that’s what a designer swimwear brand from Bali should stand for: something thoughtfully made and honestly worn.

I care about how a bikini moves with you.
How it supports your body without restricting it.
How the print catches light, how the fabric ages, and how long it stays in your wardrobe.

AIA is made for the woman who knows what she likes and doesn’t need to be told who to be.

She doesn’t wear something for the sake of being seen.though thats nice sometimes.
She wears it because it feels like home on her skin.
She’s confident and doesn’t need to explain it.

That’s who AIA is built for.
And if you’ve found your way here, maybe that’s you too.

– Bella
Founder of AIA SWIMWEAR